CréeteloCON™
an immersive conference designed for entrepreneurs ready to step onto bigger stages in business and in life.
ROLE
Lead Graphic Designer
SERVICES
Brand Identity • Experience Design • Environmental Graphics • Print • Illustration • Event Branding • Merchandise • Digital Design
Designed a cohesive visual experience across dozens of physical and digital touch-points while helping transform a 3-day live conference into something attendees could truly feel part of.
The visual identity balances bold typography, playful illustrations, and vibrant color to create a conference that feels energetic, approachable, and full of possibility.
Every element was designed as part of a flexible system that could adapt across digital, print, merchandise, and environmental spaces.
Primary Logo
Illustration System
Color Combinations
Brand in Action
The experience began weeks before attendees arrived.
Every digital touchpoint, from the website and email campaigns to social media and keynote presentations, was designed to build excitement, answer questions, and make attendees feel part of the event long before they stepped through the doors.
Landing Page
The official event website, designed to introduce the experience and guide attendees through everything they needed to know before arriving.
Social Campaign
A flexible content system that kept the community engaged through announcements, countdowns, speaker reveals, and event updates.
Presentation Design
Keynote presentations created to support every moment on stage while staying consistent with the event's visual identity.
BEFORE THE DOORS OPENED
Landing Page
Social Media Campaign
Keynote Presentation
Every corner of the venue was intentionally designed to feel like part of the same story. From the entrance arch to the workshop spaces, stage, signage, photo moments, and interactive installations, every detail worked together to create an environment people didn't just attend, but experienced.
Stepping Into the Experience
Welcome Arch
The very first impression attendees experienced.
Registration
Custom registration counter designed to extend the event branding into the check-in experience.
Workshop Signage
Large informational displays designed to help attendees navigate breakout sessions.
Outdoor Photo Moment
Designed to encourage interaction, photos,
and community.
Bar Wrap
Playful environmental graphics transformed everyday spaces into memorable brand moments.
Live in Action
Seeing the identity come to life through every keynote, conversation, and workshop.
Main Stage
Custom stage backdrop and architectural elements designed specifically for the venue.
Community Installation
A custom photo mural featuring every attendee, designed to reinforce one of the event's central ideas: belonging.
Photo Opportunity
One of several custom-designed moments throughout the venue that invited attendees to interact with the brand beyond the stage.
Speaker Directory
Custom informational panel introducing keynote speakers throughout the event.
Environmental Graphics
Even transitional spaces became part of the experience through playful messaging.
Interactive Photo Set
Designed as both a branded installation and gathering space throughout the event.
Large Scale Branding
Oversized dimensional lettering became one of the most photographed moments of the conference.
Taking the experience home
The experience didn't end when the conference did. Every physical touchpoint, from welcome gifts and VIP kits to merchandise, printed materials, drinkware, and branded keepsakes, was thoughtfully designed to extend the event beyond the venue.
Some pieces welcomed attendees on day one, others became souvenirs, and others were available to purchase, allowing people to take a little piece of the experience home. Even the smallest details, like custom water cans and sticker packs, became opportunities to reinforce the brand.
Included throughout the experience:
• VIP welcome tote bags
• Conference merchandise
• Sweatshirts & apparel
• Notebooks
• Sticker packs
• Branded drinkware & water cans
• Printed materials & workbooks
• Event badges & accessories
This project reminded me why I became a designer in the first place.
CréeteloCON™ challenged me to think beyond individual deliverables and design a complete experience. From the first sketches to the final installation, I had the opportunity to collaborate with vendors, prepare production files, solve real-world constraints, and see every decision come to life at full scale.
Watching those ideas become spaces people could walk through, interact with, photograph, and remember, reminded me why I love this work. There's something incredibly rewarding about seeing design leave the screen and become part of people's real lives.
As both a designer and a member of this community, seeing people laugh, connect, and create memories inside spaces I helped imagine was one of the most rewarding experiences of my career.
It wasn't just about creating beautiful visuals. It was about creating moments people could experience together. That's the kind of work I hope to keep doing.
Behind the scenes
CréeteloCON™ was a collaborative effort, and I'm grateful to have been part of such a talented team.
Founder & Creative Direction
Michelle Poler
Michelle created the vision behind the conference and guided the overall creative direction.
Production & Fabrication
Make It Posh
Responsible for bringing the physical experience to life through production, fabrication, installation, and countless creative ideas throughout the process.
Photography
Luzka (@luzkaarts)
Captured the event and many of the photographs featured throughout this case study.